ENTRE NOSSAS ESCOLHAS SEMPRE EXISTE O CAMINHO DO MEIO Entre a inovação e as disrupções, a dicotomia entre o analógico e digital se faz presente no imediatismo do mundo um dever de presença, de posicionamento e de escolha. Desde sempre trabalhando com as discrepâncias, desejos e escolhas dos consumidores, dos amantes, dos profissionais, trabalho com a compreensão e predição do comportamento do ser humano. Entender o que são tendências, o que veio para ficar, o que passou a

BETWEEN OUR CHOICES, THERE IS ALWAYS THE MIDDLE PATH Between innovation and disruption, the dichotomy between the analog and the digital is present in the immediacy of the world, with a duty to be present, to take a position, and to choose. I have always worked with discrepancies, desires, and consumer choices, as well as those of lovers and professionals, focusing on understanding and predicting human behavior. Understanding what trends are, what is here to stay, what was on